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About

Halo BCA Chatting Platform

Visit Halo BCA

IMAGENYA UPDATE-IN YA

Summary

The Halo BCA Chat project is the creation of a UI related to tools that allow users to contact BCA Customer Support through a chat platform embedded on the BCA website. Users can express complaints regarding the use of BCA banking services, and then BCA's Customer Service will promptly follow up on their inquiries.


As a UX designer working on the "Halo BCA" project, my primary task involves designing and enhancing the user experience for a chat platform embedded within the Halo BCA website, ensuring that it is user-friendly, visually appealing, and aligns with the project's objectives and brand identity.

Role

I acted as a UX Lead, while also handling Design Ops responsibility, working closely with product manager, developers, and stakeholders.

Scope

Persona, Research, User Journey Map, User Flow, Wireframe, UI, Prototyping, Visual Design

Platform

Embedded Web, Mobile web?

Scope

Persona, Research, User Journey Map, User Flow, Wireframe, UI, Prototyping, Visual Design

Outcome

Rapid Prototyping

Creating mockups involves considering component selection, determining interactions and experiences, taking into account UX principles, mental models, user behavior, usability, and other UI/UX principles within the mockup and prototype. Frequent iterations should be conducted with all relevant teams or divisions.

Beberapa contoh prototype yang dibuat di Figma

UX Metrics

Several UX metric methods are used, both quantitative and qualitative, to assess the success of UX. These metrics are used to measure the effectiveness and efficiency of the product. They are such as Task Success Rate, Number of Errors, Time on Task, Reduce Time/Steps, and measurement of SEQ and SUS. Besides that, I asses what & how the product help the users.


Another additional metrics is Design System Metrics which measure Component Adoption Rate, and also Design Debt Score.

Several UX metric methods are used, both quantitative and qualitative, to assess the success of UX. These metrics are used to measure the effectiveness and efficiency of the product, suc

  1. Completion Rate/Task Success Rate

  2. Number of Errors

  3. Time on Task

  4. Overall Relative Efficiency. Reduce Time/Steps

  5. To measure satisfaction. Single Ease Question and System Usability Scale

Qualitative Metrics:

  • What & How the product help the users


Design System Metrics

  1. Component Adoption Rate 

  • Avg. Adoption Rate

  • Future Reusability

  1. Design Debt Score

Several UX metric methods are used, both quantitative and qualitative, to assess the success of UX. These metrics are used to measure the effectiveness and efficiency of the product, suc

  1. Completion Rate/Task Success Rate

  2. Number of Errors

  3. Time on Task

  4. Overall Relative Efficiency. Reduce Time/Steps

  5. To measure satisfaction. Single Ease Question and System Usability Scale

Qualitative Metrics:

  • What & How the product help the users


Design System Metrics

  1. Component Adoption Rate 

  • Avg. Adoption Rate

  • Future Reusability

  1. Design Debt Score

Testing

UX team conducts testing together with the project manager (PM) and developers, testing all possible use cases and performing UI tests and stress tests.

Documentation

Documentation is carried out in parallel with the product development process. Design documentation is written within the UX domain, taking into account factors such as why a decision was made, the decision-making process, UI components, standards, user experience, and user journey.

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