Led the transformation of complex B2B SaaS challenges into user-centric solutions by implementing efficient workflows and creating meaningful digital experiences, while internally building a streamlined product design process and delivering high-quality prototypes and visuals.
Redesigned the migration process for large data sets from external sources to the system by streamlining and standardizing the process, workflows, and supporting components, significantly reducing support tickets and improving data accuracy post-launch.
Translated employees' daily administrative activities into a practical, intuitive, and engaging system that simplified and automated repetitive tasks, making it an essential part of their routine. Bridged seamless connections between the company, HR, managers, and employees while aligning crucial business goals with user needs.
Designed a digital platform that offered alternative education for teens, combining gamification, diverse learning options, and accessible features to inspire and support users. Defined the design approach and aligned decisions with the business strategy.
WORK
2017 - now
Principal UI/UX Designer at CATAPA (SaaS, B2B)
Led design projects team for B2B SaaS applications, focusing on creating innovative experience by applied human-centered design principles to solve complex design challenges.
Generated end-to-end product design process and workflow procedures that streamline working process to achieve more effectiveness and efficiency in the making of product design.
Outlined strategic user experience decisions focusing on elevated usability and engagement, while switching between visionary concepts and tactical implementation to drive impactful strategies.
Identify and troubleshoot UX problems.
Simplified the internal team's workflow by building and maintaining a design system consist of 60+ UI components and guides, that shortened design development cycles by approximately 75%.
Developed workflow, translated concepts visually, delivered mockups, prototypes and high quality visual design for rapid iteration and refinement in the process of product delivery.
Conducted survey and qualitative interview to analyze problem hypothesis, gather user insights and qualitative data, informing evidence-based design decisions, and defining future features strategies.
Facilitated effective communication and alignment between cross functional team (business development and platform development team) to delivered the most user-centric product that align with business goals.
Achieved a significant reduction of UI & interaction inconsistencies by 67.5%, marking a substantial improvement in product reliability and user experience.
Stayed current with industry trends and emerging technologies to ensure continuous updates.
2013 - 2017
Full Stack Designer at GDP Labs
Designed user interfaces and experiences for digital products, focusing on intuitive design, smooth interactions, and engaging visual elements to enhance usability and create the best experiences for users.
Produced various visual assets including logos, illustrations, promotional materials, publications, presentations, and graphics, ensuring cohesive branding and impactful visual communication.
Created 3D graphics and animation for a game apps.
2012 - 2013
Senior Graphic Designer at Creativ8
Creates designs for various media and marketing materials. Responsible for producing high-quality visual content, both on digital product and printing media.
2010 - 2012
Senior Graphic Designer at Alkemistri Seniwara
Creates designs for various media and marketing materials. Responsible for producing high-quality visual content, both on digital products and printing media.
EDUCATION
2006-2010
BINUS University, Jakarta
Bachelor’s degree, Visual Communication Design
Copyright 2025 by
Melina Mayella Sujono